Said Leonardo da Vinci centuries ago while pursuing simplicity in his -at the time- amazingly innovative designs, and still today, in the age of AI and advanced computing, we designers are still facing the same core challenge.
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Hi
I’m Joaquina, a Senior Product UX Designer based in Berlin. I resonate with Leo’s quote, which deeply encapsulates my approach design: creating simple, elegant solutions for complex challenges.
Selected Work
About
Over the last six years, I’ve been working as a Product/ UX & UI designer in cross-functional teams, designing a variety of end-to-end products, including responsive websites, mobile applications, and cloud-based SaaS solutions that incorporate state-of-the-art technologies such as AI and eye-tracking.
I also have over 10 years of experience as a web designer (CMS setup, HTML, CSS & (basic) JavaScript), graphic designer, and visual artist.
While working as a designer for artists taught me to work aesthetically and with perfect attention to detail in my work,
collaborating for non-profits and social organisations reinforced my focus in accessible and inclusive design.
My experience in visual arts has trained me to be more curious about different disciplines, to think critically and outside the box.
Working for big companies and small start-ups has deepened my knowledge about optimising design processes to meet product goals while focusing on user needs.
Services
Product & Collaboration
Product Strategy
Team Leadership & Mentoring
Cross-Funtional collaboration
Scrum & Agile Methodologies
MVP Design & Growth
UX Research & Design
User-Centered Design
Information Architecture
UX Research (Quanti & Quali)
Rapid Prototyping
Usability Testing & Interviews
UI & Visual Design
Gestalt principles
Accessible & Inclusive Design
Design Systems
Vector Illustration & Assets
Data Visualisation
Clients
Tobii • Oculid • Escuela Tenades • Equalista • La Red • Kunst-Stoffe • Repair Cafe Soldiner Kiez • Repair Cafe Xberg • German-Watch • Lesben Beratung • LesMigras • Lamono Magazine • JBR-Treches • Neukoelln Import • Quartiers Management Soldiner Kiez • Lena Rosa Haendle • Clébio Oliveira • La Fuente • Elisa Garrote Gasch • Nossa Schaeffer • Ideen Aufruf • Open Space Gallery • Thematica Events
Testimonials
Having worked closely with Joaquina at Tobii, I've witnessed firsthand her exceptional skills as a Senior UX Designer. Her analytical mindset and ability to quickly grasp complex concepts, such as eye-tracking technology and artificial intelligence, allowed us to navigate through intricate design challenges successfully. Her design-thinking approach and data-driven research consistently led to insightful recommendations that strategically shaped our product roadmap.
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Joaquina is a true asset to any organization, capable of bringing both leadership and innovation to the table.
Marina Vukovik
Product Owner at Tobii
We worked closely together. She always designed beautiful eye-catching UI/UX and while I was implementing them, I experienced with her kind and valuable technical conversations.
Mamad Farrahi
iOS Developer at Oculid & Tobii
Creative``, ``team player``, and ``detail oriented`` come to mind when I think about Joaquina. I’ve had the pleasure of working together with her at Equalista's Product Design team. Above all, I was impressed with her ability to translate ideas into pixels, and with her sophisticated aesthetic sense. And, of course, her sense of humor.
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Joaquina is a true asset for any team and I definitely recommend her if you are looking for someone that combines both the design thinking principles of UX, and the visual principles of UI/Graphic design.
Ana Mafalda Barbosa
UX Researcher at Equalista
Joaquina was a great pleasure to work with. Her designs are very original and was happy to offer us several alternatives. In the end, she was able to represent our organization with a product that really reflected who we are. And all that with a lot of graciousness and humor!
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I would recommend her without reservation.
Jennifer Petzen
Dr. Critical Diversity Studies
Over the last few years I've had the pleasure of working with Joaquina. I've been continually impressed by her passion for her work and her speed in taking on and completing new challenges. We recently redesigned the Kunst-Stoffe Website and she improved the UX experience greatly. I realised then how confusing and and non-intuitive our website was, and how much it improved through Joaquina's work. Joaquina takes care of every detail and shows great skill displaying and visualising information.
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I would consider myself quite lucky if I had the chance to hire Joaquina again.
Elisa Garrote Gasch
IT-Admin at Minor Digital
For more details about my experience download my resume