About
Originally from Spain, I’ve been living in Berlin for over a decade. I like working in this city for the opportunity it offers to join international, innovative teams.
As a designer, I especially enjoy creating products that are beautifully simple in the surface, even when they are complex behind the scenes, products that people enjoy using and that solve meaningful problems.
Starting as a visual artist and graphic designer, I moved into web design and development, before transitioning into UX & product design. I’ve designed for a wide range of industries—from social and ecological organizations to artists, small startups and medium size companies.
While working as a designer for artists taught me to work aesthetically and with perfect attention to detail in my work, collaborating for non-profits and social organisations reinforced my focus in accessible and inclusive design. Working for startups and tech companies has deepened my knowledge about optimising design processes to meet product goals while focusing on user needs.
User-Centered Design is at the heart of my work. To build something from scratch, my ideal process includes: Research, Ideation, Testing, Iteration, Production and Measurement.
But not every project has the same requirements, timeline, or resources, so I often adapt this approach to suit the unique challenges of each project.
I thrive in cross-functional, agile teams that emphasize early team collaboration. I have worked shoulder to shoulder with other designers, Founders, PMs, POs, Data Scientists and all kinds of Developers. I value clear communication and welcome feedback from all team members. My experience ranges from freelancing to working with small startups and medium size companies.
Specialties
Product
Design Strategy
MVP Creation
Competitor Analysis
Scaling & Growth
UX
UX Research
Wireframing
Prototyping
Accessibility
UI
Design Systems
High-Fi Prototypes
Things I have designed
Digital Products
SaaS Platforms
AI-Powered Solutions
Mobile Apps
Websites
Features & flows
On Boardings
Revenue Flows
Dashboards
Learning Blocks
etc
Visual Design
Logos & Iconography
Social Media Assets
App Store Assets
Marketing Materials
Experience
For more details → download my resume
Colleague words
Joaquina was a great pleasure to work with. She was able to represent our organization with a product that really reflected who we are. I would recommend her without reservation!
Jennifer Petzen
Critical Diversity Studies, Politische Bildung
Joaquina is a true asset for any team and I definitely recommend her if you are looking for someone that combines both the design thinking principles of UX, and the visual principles of UI design.
Ana Mafalda Barbosa
UX Researcher at Equalista
Joaquina's strong work ethic, passion for UX design, extensive skill set, rapid learning ability, and engaging personality make her an exceptional candidate for any organization.
Victoria Pavia
Product Owner at Oculid
We worked closely together. She always designed beautiful eye-catching UI/UX and while I was implementing them, I experienced with her kind and valuable technical conversations.
Mamad Ferrahi
iOS Developer at Tobii
Joaquina's design-thinking approach and data-driven research consistently led to insightful recommendations that strategically shaped our product roadmap. She is a true asset capable of bringing both, leadership and innovation to the table.
Marina Vukovic
Product Owner at Tobii
Joaquina took full ownership of several complex design processes. I was particularly impressed by how effortlessly she turned abstract ideas into clear designs. On top of that, she's simply a wonderful human being — any team would be lucky to have her!
Stefan Ruff
CEO at Oculid & Global Product Manager at Tobii
(Excerpts from LinkedIn)
