a Product Designer with over 10 years of experience creating websites, AI-powered SaaS platforms and mobile apps.
Available for work
Recent work
About
Originally from Spain, I have been living in Berlin for over a decade, drawn by the opportunities to work on innovative products with diverse teams. As a Product Designer, I especially enjoy creating products that are beautifully simple—even when complex in the background.
Starting as a visual artist and graphic designer, I moved into web design and development, before transitioning into Product & UX design. I’ve designed for a wide range of industries—from social and ecological organizations to artists, small startups and big tech companies.
While working as a designer for artists taught me to work aesthetically and with perfect attention to detail in my work, collaborating for non-profits and social organisations reinforced my focus in accessible and inclusive design. Working for startups and tech companies has deepened my knowledge about optimising design processes to meet product goals while focusing on user needs.
User-Centered Design is at the heart of my work. To build something from scratch, my ideal process includes:
But not every project has the same requirements, timeline, or technical resources, so I frequently adapt this flow to meet the unique challenges of each project.
I like to work in environments that support both professional and personal growth, and thrive in cross-functional, agile teams that emphasize early team collaboration. I value clear communication and welcome honest feedback from all team members. My experience ranges from freelancing to working with small startups and big tech companies.
This is my favourite UX quote, it may be centuries old, but in today’s saturated world, it’s more relevant than ever!
Specialties
Product
Design Strategy
MVP Creation
Competitor Analysis
Scaling & Growth
UX
UX Research
Wireframing
Prototyping
Accessibility
UI
Design Systems
High-Fi Prototypes
Things I have designed
Digital Products
SaaS Platforms
AI-Powered Solutions
Mobile Apps
Websites
Features & flows
On Boarding Strategies
Revenue Flows
Dashboards
Learning Blocks
Visual Design
Logos & Iconography
Social Media Assets
App Store Assets
Marketing Materials
Experience
For more details → download my resume
Colleague words
Joaquina was a great pleasure to work with. She was able to represent our organization with a product that really reflected who we are. I would recommend her without reservation!
Jennifer Petzen
Critical Diversity Studies, Politische Bildung
Joaquina is a true asset for any team and I definitely recommend her if you are looking for someone that combines both the design thinking principles of UX, and the visual principles of UI design.
Ana Mafalda Barbosa
UX Researcher at Equalista
Joaquina's strong work ethic, passion for UX design, extensive skill set, rapid learning ability, and engaging personality make her an exceptional candidate for any organization.
Victoria Pavia
Product Owner at Oculid
Joaquina took full ownership of several complex design processes at Oculid and Tobii, consistently going the extra mile to deliver thoughtful, high-quality solutions. I was particularly impressed by how effortlessly she turned abstract ideas into clear, user-friendly designs. Even under time pressure or technical constraints, she always found smart, well-considered answers to our design challenges. On top of that, she's simply a wonderful human being — any team would be lucky to have her on board!
Stefan Ruff
CEO at Oculid & Global Product Manager at Tobii
Joaquina's design-thinking approach and data-driven research consistently led to insightful recommendations that strategically shaped our product roadmap.
Her interpersonal skills, adaptability, and collaborative spirit were evident in her interactions with developers, project managers, and all team members, earning her widespread respect and admiration for both her professional expertise and her engaging personality.
Joaquina is a true asset, capable of bringing both leadership and innovation to the table.
Marina Vukovic
Product Owner at Tobii
We worked closely together. She always designed beautiful eye-catching UI/UX and while I was implementing them, I experienced with her kind and valuable technical conversations.
Mamad Ferrahi
iOS Developer at Tobii
Facts about me
🥘 I grew up in Valencia, Spain, the capital of Paella!
👯♀️ I have an identical twin who is 5 minutes older than me.
🛠️ I helped my twin organise the first “Repair Café” in Berlin, and there are now over 1500 across Germany!
🍅 I’m part of a community garden, where I trade tech for tomatoes and enjoy the wild world of vegetable gardening.
📐 In my spare time, I also like to channel my inner architect by sketching interior design ideas on my tablet for fun.
