Task
Tenades contacted me to run a complete redesign of their website. They needed to improve the navigation and overall structure to make the web more intuitive and offer new online curses during the pandemic.
UX Research
I researched other websites offering online courses to understand common practices, analyzed the existing site’s information architecture, created user flows to come up with a more intuitive sitemap, and regularly shared proposals with the clients to test and validated ideas before refining the designs.
High fidelity designs
I created a simple style guide to ensure consistency across pages in the website, and for the overall style I choose a mix of a simple minimal design together with classical imaginary and typography that fits well with the millenary natural therapies that are taught at the school.
Web Development
On the technical side, I set up and configured the website’s host and domain, installed a CMS, and performed HTML & CSS customizations. I Additionally installed and configured plugins to enhance the website’s performance and SEO.
Results
This were the results of this commission. Apart of the logo (provided by the client) and the photographies (sourced by me from free image banks) all the designs and illustrations that appear in this visual case study were created by me.
↑ This illustrations weren’t made by me
Impact
The website played a crucial role in helping the school survive the pandemic. What began as an urgent response to lockdowns—moving courses online—quickly turned into a long-term advantage. Thanks to the positive feedback from alumni, Tenades continued offering online courses even after restrictions were lifted. A difficult moment became an opportunity: the school expanded its reach beyond Spain to Spanish-speaking countries like Colombia, Mexico, Ecuador, and Chile.
