Challenge
Tenades sought a website redesign to improve navigation, structure, and user experience: especially to support new online courses during the pandemic.
Approach
I conducted UX research, analyzing competitors and the existing site to create intuitive sitemaps and user flows. For the visual direction, I developed a minimalist style guide that blended modern design with classical imagery, aligning the school’s millennia-old natural therapies with a contemporary online learning experience.
Execution
I handled end-to-end development: setting up hosting and domain, configuring WordPress, optimizing performance and SEO with plugins, and implementing custom HTML/CSS. All visuals and illustrations (excluding the client’s logo and my curated free stock photos) were original designs.
↑ This illustrations weren’t made by me
Impact
A cohesive, user-friendly website that elevated Tenades’ digital presence and supported their transition to online education during the pandemic. What started as an emergency fix to move courses online ended up becoming a long-term win. Thanks to great feedback from students, the school kept offering online classes even after restrictions lifted. A tough moment turned into an opportunity, reaching not just Spain, but also other Spanish-speaking countries like Colombia, Mexico, Ecuador, and Chile.
