Overview

Video and images from Tobii’s website

Tobii Discovery Hub

After the acquisition, I joined cross-functional agile teams working on the Tobii Discovery Hub: a cloud-based suite of AI-powered SaaS platforms, mobile apps, and wearables for running eye-tracking and attention computing studies across multiple industries and use cases.

Diferent designers were in charge of different products, this were the ones I worked with:

Challenges

• Confusing suite with a myriad of similar products
• Integrate Oculid/UX Explore in the product suite
• Give sense to the product suite
• Evolve products strategically, with tailored -logical features

Mini case study 1

Tobii UX Explore

As the sole designer for Tobii UX Explore (formerly Oculid), I successfully led the product’s transition to Tobii, redesigning it to meet Tobii’s design standards and ensure its success in the new market fit.

Design Transition & Redesign

I collaborating with three Tobii designers to gather requirements and materials. I adopted the Tobii Design System to redesign all products, simultaneously resolving long-standing usability issues. My work was instrumental in migrating all Oculid designs, and advancing UX Explore further.

Strategic Alignment & Research

I reoriented the Oculid/UX Explore strategy to align with Tobii’s cloud research suite and broader market fit. This involved researching Tobii products and key competitors, supporting Product Managers and Product Owners in understanding the existing Oculid roadmap, setting new goals and KPIs.

Mini case study 2

Sticky

Sticky is a tool for market researchers to create and analyse remote eye-tracking and attention-emotion studies on desktop and mobile screens.

Task

I was responsible for redesigning the Areas of Interest (AOIs) Editor screen to make it more intuitive, and introducing a key new feature: Dynamic AOIs.

Context

AOIs are a core metric in eye-tracking research. They allow researchers to define specific areas on images or videos to analyze how much attention those areas receive using various metrics (see here).

The new Dynamic AOIs feature leveraged an object-tracking AI model created by Tobii data scientists to enabling AOIs to move with objects in videos.

Previously, users had to manually define static AOIs frame by frame—a tedious and time-consuming process. So solving this would be a major step forward in efficiency and usability for our customers.

Challenges

Designing this feature came with significant technical challenges due to the limitations of the AI Object-Tracker model. I worked closely with a data scientist and a front-end developer to understand those constraints and deliver the best possible solution.

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Impact

The redesign received positive test results from Tobii’s Customer Experience and Insights teams, and was tested as well as by customers trying the feature early on right after launch. A follow-up survey, which I helped the CX team draft, helped evaluate customer adoption and satisfaction of this feature. Initial results showed high engagement and positive feedback via in-app surveys and pop-up ratings.

Glasses Explore is an eye tracking tool powered by AI for understanding human attention and intent. While UX Explore needed not extra hardware to function, Glasses Explore was meant to be used with the Tobii Glasses, which added another layer of precision thanks to its integrated eye movement sensors. Glasses Explore is able to reveal the finest nuances of human awareness: what people pay attention to, what they don’t, and why. It unpacks first-person perspectives in real-world contexts to help build better user experiences.

While I wasn’t part of the core design team and didn’t contribute to the designs directly, I supported the product’s development with usability tests, analyzing user interactions, and providing expert feedback.

Glasses Explore, Sticky and UX Explore were developed in parallel at Tobii as part of the same family of professional research tools. I collaborated closely with its teams, streamlining product strategy, sharing insights, design systems, and best practices to ensure consistency and a cohesive experience across this family of products, and within the bigger Tobii product ecosystem.

Conclusions

Transitioning from a small 12-person start-up like Oculid to a +600-person company like Tobii was a significant leap. Initially, I felt a bit overwhelmed by the number of meetings, but over time I came to enjoy collaborating with senior designers, developers, managers and experts in their respective fields. Meeting so many talented professionals and advancing our Oculid products further was a truly rewarding experience.