Hi!

I'm Joaquinaa Senior UX & UI Designer based in Berlin

Currently solving problems for Tobii, the global leader in attention computing.

portrait illustration

About

Designer with +6 years of experience working as a UI & UX designer, and +10 years as a web-, graphic designer and visual artist.

While working as designer for artists taught me to work aesthetically and with perfect attention to detail in my work, collaborating for non-profits reinforced my focus in accessible and inclusive design. Working for companies and start-ups has deepened my knowledge about optimizing design processes to meet business goals while focusing on user needs.

My experience in visual arts has trained me to be more curious about different disciplines, to think critically and outside the box.

In my job as a UX and UI designer I especially enjoy being challenged with complex problems, which I then turn into crystal-clear designs.

Services

UI & UX Design

MVP
User Centered Design
Accessible & Inclusive Design
Interaction Design
Usability Testing
Content Strategy
Information Architecture
Wireframing
Prototyping
A/B testing
Conversion Optimization

Web Design

Responsive design
WordPress
Child Theme
SEO
Server configuration
Plugin configuration
FTP
Front-end development
HTML5 & CSS3

Visual Design

Gestalt Principles
Fonts & Typography
Layout
Grid Systems
Vector Drawing
Illustration
Image Retouching
Design System
Style Guide & UI Kit

Clients

Tobii • Oculid • Escuela Tenades • Equalista • La Red • Kunst-Stoffe • Repair Cafe Soldiner Kiez • Repair Cafe Xberg • German-Watch • Lesben Beratung • LesMigras • Lamono Magazine • JBR-Treches • Neukoelln Import • Quartiers Management Soldiner Kiez • Lena Rosa Haendle • La Fuente • Elisa Garrote Gasch • Nossa Schaeffer • Ideen Aufruf • Open Space Gallery • Thematica Events

For more details about my experience download my resume