User surveys are a great way to gather quantitative data about a product’s potential users. With the information I will gather, I will validated assumptions made about Tasko’s users motivations and needs. It will ultimately help me to decide if I’m focusing on the right features for Tasko.
1. Test preparation
Type of test:
Virtual; I sent the surveys via email.
Device with internet.
Schedule and location:
The test takes 30 – 40 minutes.
Test participants could do the online survey at their pace over the span of three days.
Validate next hypothesis:
- Visual features will be preferred by the target audience.
- The target audience is mostly made up of artists and freelancers.
- Confirm or identify target group’s preferences when organising their duties.
I recruited test participants that corresponded to Tasko’s Target group: highly visual thinkers.
The target audience was between 18 – 55 years old.
12 people took part in the survey.
2. Test results
This are just some examples of the survey questions and answers.
How old are you?
Intent of the question: The tree first questions in the survey aim to filter participants to only select real target users of Tasko.
86% of the survey participants were 26 to 45 years old. They responded to Tasko’s user target so their answers will be considered as valid in this survey.
- 26 to 45 years
- 46 to 55 years
What’s your occupational field?
Most of the participants belonged to occupation fields related to visual thinking: Artists, designers, art educators… They are Tasko’s ideal users. Their answers will be considered as specially relevant in the survey. The answers from people from non related jobs like “sales” won’t be consider in this survey. This is a way to really focus on the needs of our target users.
- Art & Design
- Art education
- Computer Sci.
How do you work?
Most of the survey participants work as freelancers. This validates an assumption made previously about our target group and helps focusing on solving the particular problems that raises with this particular group of workers.
- Permanent job
What analogical ways do you use to manage your tasks?
Figuring out how people organise their tasks -not only with what digital tools, but also with what analogical ones- helped me foresee a substitute for them in the digital world, or a new improved digital solution.
- To do lists
- I use my head
- Paper calendar
This were the key findings derived from the user surveys.
- Art & Design
Main way of working:
Use digital tools to manage daily tasks:
Most popular analogical tools to manage daily tasks:
- To-do lists: 88.89%
- Head: 44.44%
- Post-its: 33.33%
- Calendar: 22.22%
Most popular digital tools:
- Digital calendars: 85.71%
- Digital To-do lists: 57.14%
- Kanban apps: 14.29%
- Post-its: 14.29%
Most important aspects for a task management app:
1. Easy to use
2. Not too many functions/ fast to learn
3. Technically reliable
4. Logical use of color
1. Checklists / To-do lists
3. Calendar with day & week overview
4. Visual overview of task-projects
5. Set deadlines
6. Manage professional projects
- A lot of functions
- Fun to use
- Agenda or diary
- Virtual assistant / dictation
- Simple invoices
- Track working time
Not as important:
- Aesthetic design