Mini case study 1

Tobii UX Explore

Tobii UX Explore was the continuation of Oculid under Tobii. As the only designer for Tobii UX Explore, I was instrumental in transitioning all designs from Oculid to Tobii, and develop the product further while meeting Tobii’s high standards for design quality and usability.

I collaborated with 3 designers to gather the requirements and materials needed for the transition, and adopted Tobii’s Design System to redesign and advance all Oculid products, while taking the chance to solve old-known usability issues.

I also helped Tobii’s PM’s and PO understand the Oculid roadmap, and researched Tobii products deeply, together with it’s strongest competitors to adapt it and take strategic steps to reorient Tobii UX Explore to match Tobii’s cloud research product suit, it’s broader strategy and market fit.

Mini case study 2

Sticky

Sticky is a tool for market researchers to create and analyse remote eye-tracking and attention-emotion studies on desktop and mobile screens.

Task

I was responsible for redesigning the AOI (Areas of Interest) Editor screen to make it more intuitive and introducing a key new feature: Dynamic AOIs.

Context

AOIs are a core metric in eye-tracking research. They allow researchers to define specific areas on images or videos to analyze how much attention those areas receive using various metrics.

The new Dynamic AOIs feature leveraged an object-tracking AI model created by Tobii data scientists to enabling AOIs to move with objects in videos.

Previously, users had to manually define static AOIs frame by frame—a tedious and time-consuming process. So solving this would be a major step forward in efficiency and usability for our customers.

Challenges

Designing this feature came with significant technical challenges due to the limitations of the AI Object-Tracker model. I worked closely with a data scientist and a front-end developer to understand those constraints and deliver the best possible solution.

Impact:

The redesign was very well received by internal teams at Tobii—including Customer Experience and Insights—as well as by customers trying the feature early on. A follow-up survey, which I helped the CX team draft, helped evaluate customer adoption and satisfaction. Initial results showed high engagement and positive feedback via in-app surveys and pop-up ratings.

Glasses Explore is a cloud-based eye tracking SaaS tool powered by AI for understanding human attention and intent. It reveals the nuances of human awareness – what people pay attention to, what they don’t, and why. It unpacks first-person perspectives in real-world contexts to help build better user experiences.

While I wasn’t part of the core design team and didn’t contribute to the designs directly, I supported the product’s development with usability tests, analyzing user interactions, and providing expert feedback.

Glasses Explore, Sticky and UX Explore were developed in parallel at Tobii as part of the same family of professional research tools. I collaborated closely with its teams, streamlining product strategy, sharing insights, design systems, and best practices to ensure consistency and a cohesive experience across this family of products, and within the bigger Tobii product ecosystem.

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 To see my previous work at Oculid

→ click here