a product designer with over 10 years of experience designing web applications, websites and mobile apps.
Currently open to work.
3 mini case studies
About
Originally from Spain, I’ve been living in Berlin for over a decade. I like working in this city for its openness and the opportunity to collaborate with diverse teams. As a UX designer, I specially enjoy creating products that are beautifully simple, even when complex in the background—products that feel easy and enjoyable while solving meaningful problems.
Starting as a visual artist and graphic designer, I moved into web design and development, before transitioning into Product & UX design. I’ve designed for a wide range of industries—from social and ecological organizations to artists, small startups and big tech companies.
While working as a designer for artists taught me to work aesthetically and with perfect attention to detail in my work, collaborating for non-profits and social organisations reinforced my focus in accessible and inclusive design. Working for startups and tech companies has deepened my knowledge about optimising design processes to meet product goals while focusing on user needs.
User-Centered Design is at the heart of my work. To build something from scratch, my ideal process includes:
But not every project has the same requirements, timeline, or technical resources, so I frequently adapt this flow to meet the unique challenges and requirements of each project.
I like to work in environments that support both professional and personal growth, and thrive in cross-functional, agile teams that emphasize early team collaboration. I value clear communication and welcome honest feedback from all team members. I enjoy learning from experienced designers while working together, as well as mentoring junior ones and learning from their fresh perspectives. My experience ranges from freelancing to working with small startups and large corporations.
This is my favourite quote, it may be centuries old, but in today’s sturated world, it’s more relevant than ever!
Specialties
Product Design
Design Strategy
MVP Creation
Competitor Analysis
Stake holder communication
Scaling & growth
UX Design
Human-centred design
UX Research & usability
Information Architecture
Wireframing & Ideation
Rapid prototyping
Accessibility & Inclusivity
UI Design
Design systems
Layout and spacing
Master components & libraries
Visual Design
Mockups & Presentations
App store assets
Things I have designed
Digital Products
Web Applications
SaaS Platforms
Eye-Tracking solutions
AI-Powered Solutions
Mobile Apps (iOS & Android)
Responsive Websites (HTML&CSS)
Features & flows
Sign ups
Subscription flows
Email flows
On boardings
Dashboards
Admin panels
Legal UIs (privacy, cookies, permissions, etc.)
Help center & user guides
Micro-learning & habit-forming courses
etc.
Vector illustrations
Illustrations for instructions
Graphic elements
Icons and logos
Experience
For more details → download my resume
Colleague words
Joaquina was a great pleasure to work with. She was able to represent our organization with a product that really reflected who we are. I would recommend her without reservation!
Jennifer Petzen
Critical Diversity Studies, Politische Bildung
Joaquina is a true asset for any team and I definitely recommend her if you are looking for someone that combines both the design thinking principles of UX, and the visual principles of UI design.
Ana Mafalda Barbosa
UX Researcher at Equalista
Joaquina's strong work ethic, passion for UX design, extensive skill set, rapid learning ability, and engaging personality make her an exceptional candidate for any organization.
Victoria Pavia
Product Owner at Oculid
We worked closely together. She always designed beautiful eye-catching UI/UX and while I was implementing them, I experienced with her kind and valuable technical conversations.
Mamad Ferrahi
iOS Developer at Tobii
I wholeheartedly recommend Joaquina for any senior role in UX, UI or Product Design. She is a true asset, capable of bringing both leadership and innovation to the table.
Marina Vukovic
Product Owner at Tobii
Facts about me
🥘 I grew up in Valencia, Spain, the capital of Paella!
👯♀️ I have an identical twin who is 5 minutes older than me.
🛠️ I helped my twin organise the first “Repair Café” in Berlin, and there are now over 1,500 across Germany!
🌽 I’m part of a community garden, where I trade tech for tomatoes and enjoy the wild world of vegetable gardening.
📐 In my spare time, I channel my inner architect drafting interior design solutions with my tablet for fun. I specially enjoy small space challenges.
